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When Searching for Answers—Always Read the Comments!

When you are sleuthing, like I usually am, it's important—nay imperative—to read the comments. It's like being a fly on the wall, especially when the topic elicits heated debates of differing opinions. Who is right, who is wrong? While some things will remain a mystery, it doesn't take a detective to discern fact from fiction, in most cases all it takes is a little first hand experience and a lot of common sense.  I recently stumbled across a seemingly benign Facebook post in an affiliate group I joined there and the post read, "soooo, when do people start shopping?" and I went straight to the comments. What I found there was not what I was expecting at. all. Two contributors, Ryan and Chris, were having a lively discussion that devolved quickly into a heated debate as to the future of TikTok Shop content.  Ryan had a top executive tell him at a private lunch in LA, that TikTok will be prioritizing videos in 2025 because Lives were not making the kind of money th...

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